Nirvana Water Sciences Corp. is embarking on a journey to super-charge its brand and expand its product line of scientifically backed products containing super ingredients like HMB.
To lead the market saturation in New York, and beyond, Nirvana has added industry veteran J.W. Fischer as Vice-President of Sales. Fischer will be responsible for leading the growth of Nirvana’s product line, and is tasked with building a strong team of salespeople who will support the Company’s retail partners.
Fischer has had a long standing and remarkable career in the beverage industry developing brands like Vita Coco, Honest Tea and Kitu Life Super Coffee®. He has also built teams that know how to build brands at the ground level in New York, Boston, Miami and across the U.S. David Vanderveen, Nirvana’s CEO, advises, “J.W.’s experience working side by side with retailers, distributors and brokers to launch new beverage brands is exactly what we need to achieve the explosive growth we know Nirvana is capable of.”
“Building beverage brands is my passion” Fisher relates. “Nirvana’s mission to help people transform their bodies at a cellular level resonates with what I believe a truly functional product should do. I am excited to play an integral role at Nirvana and help it continue to bring true health and wellness innovation to the consumer.”
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